You don’t need a year to increase the value of your website.
You can increase the worth of your website in just 30 days by up to 34% with this strategic tactic: Negotiate higher commission rates with your affiliate merchant.
So, if the typical commission is 10%, you could get a 20 - 30% commission boost, which would lead to a higher valuation and more money.
A higher valuation means a larger selling price, resulting in a more substantial financial gain. A ‘valuable’ website attracts potential buyers or investors by showcasing the site's potential for profitability, making it a more attractive and trustworthy investment.
Beyond profitability, a valuable website indicates a healthy and well-managed business, often boosting the confidence of potential buyers.
Here's what you need to know:
The true value of any website is what someone (a potential buyer) is willing and able to pay for it at a given time. That's why it's important to improve the odds that someone will pay handsomely for the website.
Let’s break down the most effective strategies that would catapult your website’s valuation in just 30 days.
SEO traffic significantly enhances a website's valuation before selling by driving higher organic visibility, attracting quality leads, and bolstering revenue streams.
A well-optimized site ranks higher in the organic search results, attracting clicks from potential buyers and investors. Quality traffic from organic search increases trust and engagement, a crucial factor in valuation.
Here’s an example from Neil Patel, with an Avg. View Duration of 01:25 and a reduced Bounce rate of 78.81% after increasing it’s traffic:
In the mind of a potential buyer or website broker, a website with consistent search traffic is primed for long-term sustainable growth, making it a more appealing investment.
With organic visitors coming to your digital asset; it's a proven opportunity for financial gain, ultimately elevating its market value.
A great example is The Spruce website, an authority niche website that has optimized its articles and backlink profile meticulously.
The team publishes high-quality, informative articles and builds authoritative backlinks from trusted sources (such as Forbes, Medium, The NYT, etc).
The result? Tens of millions of organic traffic, first page rankings for commercial and informational keywords, increased revenue, and valuation in hundreds of millions of dollars.
While SEO is a long game, there are simple tactics to implement right away to start seeing results in under 1 month. For example, you could target long-tail keywords that very few or no websites in your niche are targeting.
You then put Google in a position where the algorithm has to either serve your page to the search users or serve a blank page. If you’re like Google, which option would you rather take?
Content (especially articles) is still king. You can quickly increase the value of your website by ranking for so many keywords at the same time.
The Home Theater DIY, a tech review website ranks #1 on Google for several commercial keywords. This can be leveraged to increase the site’s valuation.
When you create engaging and relevant content consistently, you attract and engage a wider audience, increasing site traffic and user retention.
This, in turn, elevates your website's perceived value. Through content marketing, you increase the long-term success potential of your website, making it more appealing to potential buyers. A well-structured content strategy, including diverse content types and distribution channels, showcases the site's versatility and revenue potential.
A great example of content marketing at work is Zapier’s strategy.
While Zapier is a SaaS company, it has fully embraced content marketing by creating in-depth articles comparing two or more software platforms (such as Notion vs. Evernote).
While these types of comparison keywords don’t have plenty of search volume per month, they attract warm traffic and a buyer-focused audience at the bottom of the funnel.
Your website is a goldmine. This might be the perfect time to use Ahrefs, SEMrush, Keyword Planner, or any other tool to find easy-to-rank keywords.
The more of these long-tail keywords you’re able to rank and generate traffic from, the more credibility and value your website gets, and this can dramatically increase how much you eventually sell it.
“People do judge a book by its cover online,” says Michael Luke
If you plan to sell/flip your website in the future, it’s important to optimize it for the users. Is your web design clunky, cluttered, and difficult to navigate?
This is what user experience is about:
If your website generates 100k+ traffic monthly but the design isn’t great, how do you convince potential buyers that the site is worth the value you’ve placed on it? It’s going to be tough, trust me.
Optimizing user experience directly impacts its valuation. A user-friendly, responsive design ensures visitors stay longer, engage more, and convert into customers, elevating revenue. A site that provides a smooth, enjoyable experience reflects a well-managed business with growth potential.
Positive user feedback and low bounce rates validate its appeal, attracting potential buyers.
This also affects your SEO efforts. Because a user-centric website typically ranks higher in search results, increasing its visibility and desirability.
In essence, optimizing for user experience signifies a site's profitability, market readiness, and the potential for substantial returns, effectively enhancing its value in the eyes of potential investors.
OhSoSpotless is a prime example of effective UX optimization. With a focus on user-friendliness, intuitive navigation, and interesting posts, the website keeps users engaged.
UX has contributed significantly to this website’s ranking, repeat visitors, and increased valuation in the multiple 6 figures.
Social media isn’t just for celebrities, influencers, and top brands.
As a website owner, you can strategically use social media marketing to increase your website's valuation before sale.
One of my clients had built up an Instagram following with 100k followers and 80 active subscribers on YouTube. Before flipping his website through Investor Club, a marketplace to list and sell websites, he mentioned his social media footprints.
The result? His website’s valuation increased by 5%, instantly.
Note: For this to work, you have to transfer the social media account, group, page, or channel associated with the website to the new buyer. Exactly what my friend did!
Social media shares and interactions amplify a site's visibility and potential for growth, attracting a larger pool of potential buyers or investors. An engaged audience also translates to higher advertising and partnership opportunities, which boost revenue.
The big picture with social media is that a strong social media presence validates a site's branding and its potential for continued success, making it a more enticing investment.
Backfire.tv’s social media strategy fosters engagement through product reviews and walkthroughs.
With an active community of more than 800k subscribers on YouTube, Jim Harmer strengthened his website’s online presence, resulting in higher valuation and market share. Start by identifying the social platforms that appeal to your audience. For online entrepreneurs and professionals, Facebook, LinkedIn and Twitter might be the perfect platforms.
If you're an influencer, a public figure, or an artist, you may consider Instagram or TikTok.
The goal is to actively share useful content with your audience, collaborate with influencers, leverage user-generated content (UGC) and creatively drive traffic to your website.
A premium, brandable .com domain, particularly a single-word domain, significantly elevates a website's valuation by up to 15%.
All things being equal, it’s been proven that a .com always drives a higher sale price than a .org, a .co, a .net, a .info, or any other generic TLD.
It conveys trust, authority, and professionalism, making the site more memorable and appealing to potential buyers. Such a domain often results in higher direct traffic and better search engine rankings, indicating strong branding potential.
It sets a website apart from competitors, increasing perceived value and recognition.
Oftentimes, a premium single-word domain name carries more value than the website itself. Cars.com was the most expensive domain name acquisition to date. Gannett purchased the domain in 2014, with a valuation of $1.8 billion.
The exclusivity of a single-word domain emphasizes uniqueness and marketability, making it a coveted asset in the eyes of investors. Essentially, a premium domain adds an instant boost to a website's worth, positioning it as a powerful and distinguished online presence.
Pro tip: Register or acquire a single domain name if you can. Or get a memorable name that ties to the broad topic of your website.
Diversifying monetization methods is a smart strategy to increase a website's revenue and valuation.
Relying on multiple income streams, such as affiliate marketing, subscription models, and product sales, not only broadens the revenue base but also minimizes risk.
This diversity showcases a website's resilience and adaptability, making it a more attractive investment. Potential buyers see the website as a well-rounded asset with untapped financial potential.
Diversified income sources imply long-term sustainability and lower dependence on a single source, ultimately enhancing the website's perceived value, and, consequently, its selling price.
The Points Guy, for example, is a travel and credit card rewards website.
The owner has diversified its income by combining affiliate marketing, sponsored content, and credit card partnerships. This multifaceted approach increased revenue and site valuation.
One of the most exciting moments in your online marketing journey is when you buy or sell a website. You'll be adding a new digital asset to your portfolio or you're given a tidy sum from the sale to start a new venture. To increase your website’s valuation and sale price, it’s important to demonstrate that you’ve built a brand, not just a business.
And that’s exactly what you can achieve with a premium domain name, a well-optimized website, effective SEO and content marketing strategies, and of course, a diversified monetization strategy for your business.
Remember, your website isn’t just code and content; it's your ticket to online success.